It seems like everyone these days is talking about Search Engine Optimization (SEO). But, what is it and how can you control it?
SEO optimizes your website’s pages and information by using techniques that help boost your website’s ranking in search engine results pages.
According to digital marketing leader HubSpot.com, a successful SEO strategy can make your website more visible to people who are looking for solutions that your brand, product, or service can give them via search engines like Google, Yahoo!, and Bing.
Does SEO work on our websites and can you control it in your back-office?
The answer is yes. Everything starts with your product page. Your product page highlights the majority of your content on our site. The time invested in optimizing your product page will have a positive impact on your stand in terms of SEO. A regularly updated website page is a guarantee of quality and freshness of content for Google. With that being said, remember to update your stand when you have new products.
Don’t create content just to get content for Google. Describe your products accurately by detailing as many things as possible: brand, model, origin, color, characteristics, and functionalities. Relevant information will interest your potential buyers while also meeting their expectations.
Take advantage of your News & Trends page as well by publishing news and updates on your company, its products, and innovations. This is an excellent way to regularly publish content on various topics related to your business.
Managing your keywords allows you to boost your natural referencing online. Your keywords influence your company’s presence on any search results page AND they can also filter serious requests from buyers by matching their specific searches.
Upload and Update Your Catalog(s)
Catalogs and other technical documentation are highly sought after by online buyers. Adding new catalogs is an easy and quick technique to improve the SEO of your stand.
Putting prices on your products not only allows you to obtain better quality requests but also improves the quality of your stand perceived by Google and contributes to a good referencing. Plus, it’s one of the first things B2B buyers look for!
Do you have content in several languages? This is an opportunity to boost your SEO in multiple geographical areas.
Ready to take your SEO to the next level? Get in contact with your account manager— our SEO experts are always working with them.